The life of TV critics and other professional commentators is hectic! It’s all about getting to the right TV events, as they happen and to write about it before anyone else. Here is how Colabo helps a TV critic seize the right moments–to predict the trending events & episodes without being glued to 12 parallel screens around the clock, while simultaneously juggling feeding his screeching toddler and petting his attention-seeking furry friends.
Imagine that you are a TV critic Alan Sepinwall and at any given evening, you need to pick one episode from the 12 that air to write about. You pick the wrong show and your entire review is worthless because your audience only cares about the crazy twist in that other show, the one you didn’t watch. It’s impossible for you to watch all the episodes so you are looking for signals or indicators that will tell you what’s hot and what’s not (Twitter, Instagram, Quora, fan forums and torrents and fellow critics feeds are just a few of those indicators). It’s very time-consuming for you to navigate through numerous online signals separately and practically impossible to decipher which sources predict best the water cooler conversation of tomorrow. You need a way to know in advance what signals work best and track them in real time across all the airing shows in parallel.
Here’s how Colabo solves Sepinwall’s problem in 3 simple steps without needing to go seek help from his data scientist neighbor:
1. Find the Predictive Indicators for a Hot Episode.
Simply create a board for each show you want to track; take for example True Blood.
Colabo suggests tracking True Blood on Tumblr, Twitter, Instagram, Google Plus, Pineterest, You Tube, USA Today, torrents, and more.
Comparing the data gathered with previous episode ratings tells us which real-time indicators work best and should be tracked in real-time.
Using Colabo’s analytical features, you find that the best predictor of a popular episode is a simultaneous increase in Instagram posts and torrent downloads (A.K.A. illegal downloads).
This screenshot shows that Instagram posts correlate at a coefficient of 0.87 to an increase in the rating of a True Blood episode.
2. Let Colabo Track the Signal – Be Notified of Hot Events Before Everyone Else.
Colabo’s real-time analytics allows you to be notified when there is a high deviation from the baseline, and thus allows you to cut-down reaction time in covering the episodes your audience wants to hear about most.
The top graph shows how both Instagram and torrent downloads converge into one “signal” that is tracked in real-time. The bottom line graph breaks the signal into multiple components for further drill-down.
3. Drill Down to All the Relevant Data in One Click to Understand What’s Going On.
The last step is to turn to your data and dig deeper into the raw content of the sources that Colabo finds to be more relevant for your research.
Were many True Blood fans shocked that Eric the Vampire died in the Season 6 Finale? Or did most of them think that it was an obvious turn of events?
Using your True Blood board (shown above), figuring this out becomes much easier.
But, Sepinwall, you’re not the only one that can enjoy the benefits of using Colabo to stay on top of leading predictors about your potential and existing customers, competitors or events that impact your own product performance.
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