While most B2B sales professionals know Social Platforms are their primary source for social selling, very few understand the full potential.
Most people think of Social Selling “connections” as a number that measures their network reach but really it’s so much more. Your Social Selling network is in fact, a “real-time”, constantly updated Rolodex.
Unfortunately, Social platforms do a poor job at helping users know and use this feature to its full potential. Here at Colabo we’ve found a way to take full advantage of Social Platform’s and their always up-to-date contact list, and even use it to keep your CRM info updated.
Here’s how Colabo makes staying on top of changes happening in your network easy. It’s time to embrace your social rolodex and generate warm leads, real-time interactions and sales conversions:
Get 10X Higher Response On Social
What good is a rolodex or contact list when even the people who know you are not likely to respond to your message?
One of the advantages of LinkedIn, Twitter Xing, and Meetup is that people are actively visiting and engaging others on these sites, making them more likely to respond to a message. Other channels like email and phone have become busy and over-saturated with sales outreach.
To increase your chances of getting a response, it’s best to reach out over the right channels in parallel. Colabo automatically tracks these interactions and activities, and allows you to scale your efforts cutting your work in half and doubling your return.
B2B Contacts Are Always Changing
Data shows that if you collect 100 business cards, within a year 50%-80% will be outdated in some way.But, that doesn’t mean that you have to be “out of the loop” with LinkedIn professionals are keeping all of that information up-to-date in real-time.
Because Colabo tracks your contacts, you maintain an “always accurate” view of your connections. With Colabo you can track these changes and implement an event-driven sales playbook.
B2B Sales FOMO
You just found you’re headed to NY tomorrow for a last minute meeting and have the rest of the day available to hustle some business. How easy is it to sort your current rolodex by people who work in NYC AND work in the financial industry AND have an IT related title? The answer is, it’s impossible.
LinkedIn allows you to skim, sort, and search your targeted audience through multiple facets. Colabo goes even further and adds the ability to include custom details such as number of employees in the IT department or FDA regulation status.
When the list of contacts is ready, Colabo lets you create your message once and send it to the entire list. Colabo even tracks the responses for you so no meeting opportunity is lost due to spam filters or just the fact you didn’t check your Linkedin mailbox.
Ready to embrace your social rolodex? Sign up for free Colabo trial today and become the social selling master!
