Colabo™ - Connect the dots

Social Selling for Modern Sales

  • Facebook
  • Linkedin
  • Twitter
  • ABOUT
  • Solutions
    • Sales Associate Companion
    • Customer Journey Orchestrator
  • Resources
    • Parteners
      • Colabo for Slack
      • Colabo for Salesforce
      • Colabo for Oracle
    • Blog
    • Twitter
  • Contact
  • Login

My Painful Lesson From a Portuguese Man o’ War

How to grow your sales in a new territory

Posted by colabo1, 2:56 PM, 11.18.2014

Introduction

This case study shows how Colabo provided their solution for a US-based enterprise to establish and grow their sales in a new EU territory, and ultimately exceed their sales projections.  

Background

An industry-leading provider of a cloud-based Customer Experience Management software, this organization helps enterprises improve their customer programs.  By enabling all parts of the organization to access and digest this information, their solution allows the executive team to obtain a high level view of how the different business units are performing and identify how to improve their customers’ experiences.

Dilemma

The client’s existing solution at the time (list acquisition) delivered low quality leads with less than 45% accuracy of contacts, which resulted in less than 1% engagement rates with no conversions.  This was followed by the implementation of a marketing automation solution, which was extremely helpful in delivering timely and relevant content that was not being delivered to qualified leads.

Business opportunity

Colabo reached out to the organization in response to a question posted on Quora from one of their Inside Sales Managers about lead conversion rates.

Using Colabo’s lead discovery platform would provide the starting point for the client to set their lead parameters and begin to generate qualified leads in their target regions.

Solution

By implementing Colabo’s solution, the organization has been able to successfully identify their perfect lead and deliver an over-abundance of new leads into their sales funnel.  Colabo’s platform has helped them locate and engage with their competitors’ leads, which in turn has led to a shorter sales cycle and an improved lead-to-sales conversion rate. When the client ventured into the European market, they struggled to find quality leads to build their sales funnel. Colabo then mapped out the relevant local sources to identify the perfect leads according to the regional differences, which were significantly different from their original US market place. By using Colabo’s platform there they were able to replicate their US success.

Integration with the client’s marketing automation solution was seamless and has allowed the sales efforts to continue on a regular basis, to inform and educate their target audience about the benefits of using their product.  This has given the organization a wider range of communication tactics to supplement their emailing efforts.  With the wealth of information available from Colabo’s platform, the client was able to build a customized Demand Generation program highlighting all the relevant product messaging to drive these prospects through the sales funnel and into the hands of their Sales team.

This client continues to receive the full benefits of Colabo’s lead discovery platform, providing their Sales team with qualified leads to replenish their sales funnel.

Conclusion

Colabo’s platform has proved to be a strategic and reliable enterprise solution for companies looking to supplement their lead generation efforts, by identifying their version of a perfect lead.  By building a “hunter” mentality into Colabo’s technology, this has proved extremely beneficial in targeting the right prospects at the right time in the right company.  The predictive capabilities of the platform are critical to the lead conversion process and enable the company’s clients to achieve their revenue forecasts.

Leading enterprises looking to maintain their competitive edge trust Colabo’s intelligent sales solution as a systematic way of providing the right type of leads every time.

Love what you've read?
FacebookTwitterLinkedIn

Related Posts

  • Colabo Has Officially Launched!

    Posted by colabo1, 02.26.2013, 4:01 pm

    We started Colabo after launching multiple products as part of VMware’s product marketing group and failing to track the increasing number of market performance data that we needed. We quickly reali

    Read More
  • 8 Tips on Using Social Media to Improve your Event Strategy

    Posted by colabo1, 04.22.2013, 1:54 pm

    Today’s events and conferences all start with conversations on social media. It has never been easier to make connections before the event has even started. Companies spend thousands of dollars a ye

    Read More
  • LeadsConNY is next month, and Colabo will be there!

    Posted by colabo1, 07.03.2014, 12:40 pm

    Come join Colabo at the most important event for Lead Generation and Performance Marketing anywhere! Three events (LeadsConNY, Lead Buyer’s Summit, & B2B LeadsCon) converge in one mega even

    Read More
  • Dreamforce (Trade show) Blues, How to Deal with your New Leads!

    Posted by colabo1, 11.25.2013, 8:42 pm

    Was it your first time being swept up by the magic of Dreamforce? Or are you a seasoned-veteran of the most impressive cloud computing conference in the world? Either way, one dire sales painpoint we

    Read More
  • Why Sales Hunters Should Look Beyond Phone & Email To Make Their Numbers

    Posted by colabo1, 06.02.2015, 2:17 pm

    Salespeople are hunters—but if you’re still hunting using phone and email, chances are you’re hungry and exhausted. It’s time to adapt. Colabo is a tool that integrates social touch-points lik

    Read More

Filed Under: Uncategorized

Talk with a Colabo expert to see how you can become a social selling master.

Let's Talk!

Let’s talk!

Interested in exploring Colabo for your team? Schedule time to talk with one of our customer success representatives.

Contact Us
  • About
  • Contact
  • Terms
  • Privacy