Professional social networking is replacing cold calling/emailing and the numbers easily show why.
Think about it, who are you more likely to engage in a conversation with? The telemarketer calling your cell phone and opening with a hard pitch or the polite person walking over at a networking event with a name badge that includes their bio and a list of mutual friends and interests?
I recently joined Colabo and wanted to network with potential customers, partners and industry experts in the social selling space and decided to put social selling practices to the test. a few years ago, I would have simply created a list of all the relevant people from websites and events and looked for their email addresses and started emailing them one by one only to have about 1%-10% at best get back to me.
Instead, I decided to use Colabo to “work the room” and build my network.
I also Added some a/b testing by comparing a uniquely crafted message in my connection request with the default connection request message from Social Media.
The result blew my mind! 5 times more accepted connection requests when I used the unique connection request messages.
Of course, this whole process of finding and grouping the right people, then crafting individual messages and finally tracking who accepted my requests used to take forever when I did it manually.
With Colabo, it took me about 30 minutes to send 100 requests which translated into 80 new connections.
Here’s how I did it in 3 simple steps:
1. Find and shortlist your target connections
I started with a quick search for social selling experts on Social Media and then went and found a group called “Sales Hacker community”. Then, when I looked at relevant profiles, the Colabo Social Media Companion showed me everything I needed to know about them including any prior engagements with them (Colabo checked our CRM). With a single click, Colabo added that person to my shortlist allowing me to move on to the next profile.
2.Create the smart template for the connection request message
Once the shortlist was ready, I created the template message that was to be sent as part of the connection request. Now this is no dumb text message, it includes cool things such as auto-filling first names, last names, company names and more. The more the message is personalized, the higher the chances it will be read and the connection accepted.
3. Let Colabo take care of sending those messages on your behalf and track the responses!
This is the easiest part, I hit ‘Send’ and connection requests were sent one by one. Being the awesome hunting companion Colabo is, it didn’t just help me send out the messages it also logged these requests in my CRM. New leads were created, connection requests were logged as activities and so were the responses!
Within a day, I had 80 new connections in my Social Media ready for further engagement!
And if all that magic wasn’t enough, the little experiment I ran was super decisive, the control group of default Social Media messages had only 15% acceptance rate (compared to 80%) so I will make sure I never send another default connection request again.