We started Colabo after launching multiple products as part of VMware’s product marketing group and failing to track the increasing number of market performance data that we needed. We quickly realized that fellow marketers, sales and other front-line business professionals were experiencing the same challenges we faced in connecting the dots between, and increasing number of, data streams available to us. Our experience in Big Data analysis and IT operations has allowed us to build Colabo to provide marketing and sales professionals with a way to easily and immediately gain insights into how campaigns are translating into business results.
We are so excited to announce that Colabo has officially launched with our self-service marketing analytics tool that enables marketers to connect the dots between silos. With Colabo, marketers can discover, model and correlate limitless data coming from public online sources, such as social media and news sites, and internal tools like the Apple App Store and Google Analytics.
The beauty starts when you integrate internal data, such as Salesforce charts, App Store sales figures, and inventory levels of products in different branches, with the external marketing channels around your company, competitor or product. This is the phase where correlation between these distinct silos starts to appear, providing valuable insight on the affect of your external marketing activities on your bottom line. Achieving this goal is not a simple task, so we decided to start with the key features required to provide value right from the get go.
See Colabo in action by taking a look at our board here.
If you want to make data-driven decisions, collaborate with your team members on the most important data, keep your finger on the pulse of your market, or truly understand how your marketing activities affect your internal business data, Colabo is the solution for you.
For more on Colabo, check out our website: www.colabo.com