Sales prospecting is all about creating personalized connections with leads. To do this, sales reps are spending more time on social platforms like LinkedIn, Twitter, and Xing with the simple goal of finding personal connection points with their leads. In this post we’re going to explore how salespeople can use Colabo to prospect leads on Xing and automatically sync interactions into their CRM.
Colabo is a sales acceleration platform that sits on top of your CRM, and provides the features, functionality, and visibility your team needs to succeed. One of the most sought after features is Colabo’s Companion our prospecting tool. Colabo’s Companion lets you clip leads from any social platform, cross reference those leads in your CRM, send interactions at scale, and automatically syncs all social activity into your CRM.
Prospecting on Xing
Xing is quickly becoming the European and Australian equivalent of LinkedIn making it a hot item for prospecting companies outside of US networks. Xing is setup similar to LinkedIn, users have a profile where they keep up-to-date job information including company, role, and location. With Colabo, you can clip leads and automatically pull all of their profile information into your CRM. You can then send them personalized messages or even add them into a pre-defined campaign workflow.
For larger campaigns on Xing, you can use Colabo’s messaging tool to send templated connection messages to multiple leads at once. This allows you to scale up your campaigns, increase overall productivity and reach the leads you’ve been looking for.
To make things even easier, Colabo automatically imports your interactions and activities on Xing into your CRM. This eliminates time waste caused by manually recording social interactions and allows you to run reports against social selling activities on Xing.
With Colabo, you never have to worry about your lead data going stale. Once a lead is clipped from Xing, Colabo will automatically check the leads profile for updates to Company Name, Role, and Location in Xing. When a change is found, Colabo sends a notification and the option to update the lead profile in your CRM.